A press release is more than an announcement about what is happening in your business. It is a sales tool, and works especially well if there is a newsworthy story behind it. You can write your release as if you're an outside reporter, provide some good quotes and information from top movers and shakers either within your company, customers, or field. Then you need to figure out who to send it to in order to make it worthwhile. The set-up of a press release is standard throughout the industry. You must write it this way in order for any news organization to take it seriously. Pinterest Saatchiart Soundcloud Sharegrid Filmlocal Gust Portfolium About Medium Dribbble Headline There is a right way and a wrong way to write a headline for a press release. They need to be in bold font, with the first word capitalized, carry the right keywords, and grab the attention of your audience as well as the gatekeeper. Body Copy You have to put the name of the city and state, as well as the date,...